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“The first billboard KAWS tagged was for Captain Morgan spiced rum, in which turquoise shadows around the letters of his tag pick up on the sky-blue back-ground of a tropical beach setting,” she writes. However, as Tsai explains, billboards, with their colorful photographic images and formal characteristics, invited a different kind of response. As a graffiti artist, KAWS had already written on blank walls. He chose to major in illustration, and his higher education seems to have informed his extracurricular activities. 1993 was also the year that KAWS – a New Jersey native – enrolled in Manhattan’s School of Visual Arts. “In 1993 KAWS began to engage with billboards as a platform for his signature,” Tsai writes.
Phonebox pearson airport series#
In our new book, KAWS: WHAT PARTY, the Brooklyn Museum’s curator, Eugenie Tsai explains how the artist, real name Brian Donnelly, first came to wider attention with a series of uninvited interventions into our visual environment. Today, art collectors across the world part with huge amounts to own a work by KAWS, the artist and subject of a mid-career retrospective at the Brooklyn Museum. Our new book explains how the artist’s subversive advertising interventions helped introduce him to the wider world
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Photo: Farwad Owrang / © KAWS When KAWS art-bombed phone booths and billboards
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UNTITLED (DKNY), 1997, Acrylic on existing advertising poster.
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